New website design for If Not Us Then Who? campaign

September 20, 2016

We’re delighted to announce improvements to our website and invite you to take a look around. 

This is our first major website update since we launched in 2014 and as the project has evolved so to have the needs of the website. We need to to connect with groups within the indigenous peoples and forest networks but also reach audiences outside of these spheres – joining the dots between issues like climate change, human rights, food security, overconsumption to land rights of indigenous and forest communities. 

The website design first and foremost promotes viewing videos, highlighting that many of the indigenous films are available in 4 or 5 languages, a cornerstone in our aims to widen audiences and cut across geographical barriers.

We have also enriched the experience adding greater context around many of the films with many links to organisations working in these areas. We have educational packs to accompany many of the core indigenous movies to aid those screening the films to their local communities and for use in a academic setting and those seeking more detail. 

We are also prioritising our blog, to be used as a platform for many of the groups and projects featured in the films to provide updates on their campaigning work. In a similar vein we have revamped our partner films linking to organisations working in these issues.

The website is a visual starting point in which to learn more about indigenous issues and land rights. 

Main changes

  • The films are now more accessible from the home page
  • The films have moved to YouTube for greater accessibility and easier searching with different language subtitles in the same link
  • Much more content to accompany each indigenous film, providing greater context, including further reading linking to important reports and more detailed information. All content is SEO optimised.
  • You can now share the films with ease
  • Each film is linked to the 4 core indigenous messages
  • Comments function enabled
  • Playlists – grouped by theme, geography and time!

Coming Soon

  • Educational Packs – a detailed resource to accompany each core film in PDF format, including suggested activities and key facts. See the first one here!
  • Short shorts – taking on feedback from our partners we have been working on a series of 2 minute films that explore indigenous stories from different angles. If you would like to partner with us on one of these films please contact sophia@ifnotusthenwho.me. These will be released at key moments throughout the year.
  • Screening Pack – to inspire and assist individuals and groups who want to screen a film to their community.
  • Calls to action specific to each core film.

Our aim with the website is to create a visual library capturing indigenous stories from tropical forest regions, with an easy-to-use and share design, with important additional information for those seeking more detail. We want visitors to emotionally engage, feel more informed and empowered.

We’d love to hear from you

  • Let us know what you think, your overall experience and if you spot any bugs
  • We are seeking out more partner films, if you know of a strong, emotive, indigenous led short film, please get in touch: sophia@ifnotusthenwho.me
  • We invite blog post submissions and project updates as well

A big thank you to Fess and Aidan at Hatch & Twine for helping us pull this together.

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